‘Gym’ is the word associated with fitness. As a trainer whatever exercise you tell people to do, be it a simple workout routine or act as a personal trainer, they follow your instructions and expect the best of service for the money they pay. And apart from the track record of the gym you are working in and the amazing fulfilment of goals that you set for your trainees, what else can you do to ensure an optimal marketing plan for your gym.
When talking about someone’s health, as much as it is important to mention their workout and physical exercises, it is equally important to pay attention to the surroundings where one will attempt the routine you set. You would want the interiors of the gym to support and encourage the clients well to follow a strict yet jovial work out routine.
Here we need to talk about interior design and its aspects that you can implement to lure people to your gym.
You might have things written on the wall or you might have photos of athletes and tv actors and wrestlers all over your gym. But what proves to be a success is associating quotes with faces. Quotes are meant to put an idea into people’s head and what better way to do it than putting it by any actor’s poster. People usually don’t read such things, but as soon as they encounter someone they admire, someone who inspires them, they not only read it but start implementing it as well. If your class is on body flow yoga, it would be ideal to have inner peace-related quotes or pictures on the wall which would create a serene ambience for the one’s performing a routine.
Such a set up can help a lot as it creates a positive work out environment.
- Lighting and ventilation
You should have bright lights at a place like that because the more lively the environment the more is your body supposed to react to that. People feel motivated to work out instantly as soon as the room is well lit which creates the ideal workout vibe. A gym is a place where sweating is very common and you don’t want your gym to stink or people to suffocate due to lack of proper oxygen during workouts. So make sure that the ventilation is proper and it is enough airy to be in. Ensuring that your centralised temperature controlled is regularly checked for any blockages or malfunctioning. Proper ventilation requires the temperature control is frequently cleaned and maintained.
Because a place like this not only invites people in but also promotes positive energy, making them think of being there again. And isn’t that the end goal, making people follow their health and group fitness routine or classes?
- Game rooms
Apart from dumbles and bodybuilding machinery, you can introduce a place where the trainees can interact with each other in a fun way without any competition. They can play games that involve movement and this can be done once a week. This kind of setup boosts the trainees mentally to be at your gym. The interior design choice is crucial here as you wouldn’t want it to have any similarity with the gym interiors. Choice of marble or laminam tiles can be used here to create a different vibe.
- Well furnished
After all, the first impression is the last and you don’t want people to forget your gym. So when they come to visit you design it in a way that concentrates on correct postures, maximum sitting time and other health-related measures. Because even when you are spending money on things like this you shouldn’t forget that you are all about fitness. Ensure that the right choice of furniture is made which compliments your wood look tiles well.
With all those fitness watches and apps entering the market and making people keep track of where they stand with regards to regular fitness routines, you need to be on board with being technology-specific. From plugging in their kind of music to helping them achieve the goals they have for the day, you win hearts. Say yes to fitness gadgets and promote them in your gym. What will be even better is that you equip your gym with products that are compatible with watches and fitness bands?
Interior designing is supposed to create an environment that is –
- A balance of everything present in the room;
- An emphasis of bringing out positive results that can come out of any physical set up; and
- That all the elements create a general vibe that acts in accordance with each other.
When you put all this together, there is no way you would need to utter a word to promote your place. Because whoever steps in will feel what the place is all about. It sells itself and most importantly, it markets itself.